Client: Dodge
Campaign: Beijing Auto Show
Channel: Venue
Objective: Brand Activation
Challenge:
Deliver a memorable Dodge experience to the potential car buyers present at the Beijing Auto Show utilizing music & self-expression as the activation platform
Solution:
Unisono revisited 'Karaoke' by creating the 'Dodge Studios' for audiences to select their favorite song (out of a 10,000 play-list), to sing live and to receive a recording of their performance as a playing CD, while showcasing live their singing through video clips
Results:
600,000 visitors exposed to the shooting of 400+ video clips
Beijing
Campaign: Beijing Auto Show
Channel: Venue
Objective: Brand Activation
Challenge:
Deliver a memorable Dodge experience to the potential car buyers present at the Beijing Auto Show utilizing music & self-expression as the activation platform
Solution:
Unisono revisited 'Karaoke' by creating the 'Dodge Studios' for audiences to select their favorite song (out of a 10,000 play-list), to sing live and to receive a recording of their performance as a playing CD, while showcasing live their singing through video clips
Results:
600,000 visitors exposed to the shooting of 400+ video clips
Beijing
