Client: Bristol Myers Squibb
Campaign: Pharma Sales Force
Channel: Pharmacy | Hospital
Objective: Brand Sales | Brand Activation
Challenge:
Successfully launch and grow Baraclude in China, execute point-of-purchase strategies and support sales at retail
Solution:
Unisono provided its '#1 in Pharmacies' offer: A dedicated pharma/drugstore outsourcing solution providing - a national mapping to select desired target universe - a sales force to make SKUs available in selected premises - product education, training, and medical detailing while continuously developing sales programs and offering promotional activities
Results:
As a new product in category, Baraclude becomes #2
3,000 premises in 48 cities
Campaign: Pharma Sales Force
Channel: Pharmacy | Hospital
Objective: Brand Sales | Brand Activation
Challenge:
Successfully launch and grow Baraclude in China, execute point-of-purchase strategies and support sales at retail
Solution:
Unisono provided its '#1 in Pharmacies' offer: A dedicated pharma/drugstore outsourcing solution providing - a national mapping to select desired target universe - a sales force to make SKUs available in selected premises - product education, training, and medical detailing while continuously developing sales programs and offering promotional activities
Results:
As a new product in category, Baraclude becomes #2
3,000 premises in 48 cities
